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Posted by Rob [creative director]
Posted on 08-08-2007 under Branding

We here at Frye / Wiles spend a lot of time thinking about Branding and Corporate Identity. I mean, it’s pretty much what we do all day. That and websites. Lots of websites. And hard-core nerd-type PHP / mySQL / Javascript / AJAX programming. And the occasional bursting into song. And sometimes we send Dani on a pie run. But I digress….

Anyway, branding: One of the biggest hurdles we run into with potential clients is getting them to recognize the value (or potential value) of their brand. Oftentimes, companies will spend large sums of money on their building, their equipment, their workforce, their executive compensation packages, etc. And well they should - these things are all key parts of the structure of their businesses. But very often, the brand itself neglected. (more…)