Frye / Wiles Blog Archive for the ‘Creative Business’ Category

Things have been pretty busy around here at Frye / Wiles, one reason is the new site for drdevinbinder.com. Dr. Binder is a neurosurgeon who specializes in brain and spine surgery who wanted a sophisticated personal website that would stand out from his colleagues, a way for new users to know more about him, and a site where other doctors can send potential patients.
Some functionality that was added to the CMS was a nice page slider for the location link, which showed his two offices where he practices. We thought it was a nice and easy way for the user to stay on any page and see where his contact information is. Another great custom functionality we also created was on the publications page where there is a file sorter for all his unique publications. We believed by cutting the use of internal page links we made it more user friendly and a nice interactive way to show all his works.
Coming soon: Dr. Devin Binder’s research site.

We’ve been a bit quiet on our blog recently, but we’re still here - just working on some longer-term projects. Hopefully we’ll get more blog-active pretty soon, but work comes first!
Anyway, I thought I would share one of the things we are working on - the 2011 Los Angeles Film Festival. As some of you know, we started working with Film Independent, the parent company of the LA Film Fest, last year on the 2010 Film Fest website. That worked out well, and we’ve been doing lots of little projects for them in the meantime, including web support for many major events such as the 2011 Spirit Awards.
Since we have a good handle on the Film Festival part of the business, we were asked once again to handle the web presence for the event for 2011. Film festival websites are interesting projects, because they are quite transient and impermanent. They generally go through multiple phases aimed at totally separate audiences (sponsors, members, general public, and then time-of-event news reporting and sales). And then, as quickly as they show up, they become mostly irrelevant shortly after the festival is over. All this makes for interesting work! Anyway, here’s an early phase of the site - the micro-site to support pass sales. Check it out (and all future phases) at http://www.lafilmfest.com We’ll update as new phases go up!

We recently launched the State Street Pilates website for this great Pilates studio in downtown Redlands. Not a complex site, but a good project nonetheless. Check it out today »

We’re proud to have had the opportunity to work on the Film Independent Talent Guide website. This site is a searchable database of filmmakers who have gone through the Film Independent Talent Development program, with the intention of connecting filmmakers of various sorts with industry projects. Take a look

We’re happy to announce the launch of the new Janet Goeske Foundation website. JGF is a great non-profit in southern California dedicated to helping improve the quality of life for seniors, and the new website is intended to support their fund-raising efforts toward this goal. Take a look, and take the pledge!

For serveral months now we’ve been working with Schakra, Inc. of Redmond, WA on user experience, interface design and front-end development for a number of new web applications. These apps all run on top of their amazing GoGoStat platform, which is a very sophisticated piece of cloud-based software and APIs that enable user-centric awareness.
The first of these apps to launch is Sync, which started its public beta phase yesterday. Sync allows users to synchronize their information between social media services, in a way that is really simple and hands off - just set up sync relationships, and then go off and deal only with the social media services you like. So say you have friends on Facebook, Twitter, mySpace, Google, MSN, Flickr, etc. Maybe you really love using Flickr for your photos, Google for your contacts, and Twitter for your status. But you need to keep your friends at Facebook in the loop on all this stuff. This is where Sync steps in. All syncs are handled in the background, so once you set up what syncs to where, the software does the rest for you! You just use the social media platforms you like, sync will do the rest!
We’re excited and proud to be a part of this ongoing project, and we’ve got a bunch of Invite Tokens for our readers if you’d like to try out Sync.
Just go here: GoGoStat Sync Signup »
When prompted to use a Beta Invite Token, use this: 39F34F94
Enjoy!
p.s. Please remember this is still in Beta - we need your help to find all the bugs. If you run in to something unusual, please submit feedback through Sync. Thansk!

We’ve been doing a lot of work for medical and physicians groups recently, and Alliance is a good example. Located in the High Desert region of Southern California, Alliance Desert Physicians serves all types of patients, with a special focus in Senior Wellness. Visit site »
Hi Everyone - we are having an issue with our phones being intermittently down due to a problem with our provider. We’re still here! If you need to talk, send us an email, or try our direct lines:
- Rob Frye - 951 313 0191
- Nate Wiles - 951 643 7623
- Archa Sung - 951 643 7633
- Dani Cabrera - 951 643 7625
Our friends over at Concrete5, purveyors of all that is amazing content management system software development, are trying to go to the very cool South by Southwest Interactive. For the uninitiated, SXSW Interactive is to emerging tech what SXSW Music is to music…. a week-long showcase of the best and most innovative minds in the industry.
Concrete5 definitely falls into that category in the web content management sphere, so let’s all help them get there!
http://www.concrete5.org/sxsw/

Every once in a while, there are breakthroughs that are revolutionary in their simplicity and focus. Twitter is an example that comes to mind. For me and in my work, Balsamiq Mockups is just such a breakthrough.
In the world of User Experience Design, there has been some really interesting research and publication on the importance and immense value of sketching in the web and application design process (for more on this, I recommend Bill Buxton’s life-changing book Sketching User Experiences). People, it seems, have a different psychological reaction to sketches during the concept development and experience design process. When something seems quick and rough, people collaborate and think. When presented with ideas that are too fully formed, people will approach them as being complete ideas, and as such will make black or white decisions about them.
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