HTML Mass Email, Eblasts, Email Blasts, Newsletters, Special Offers….
Lots of names, same basic technology. These days, we see a high level of awareness among our clients of the potential of HTML Mass Email - you know, those nice looking emails you get when you sign up for something (see the image above for a nice example from Circuit City). A lot of our customers want to integrate HTML emails into their marketing plans, but many are unaware of how to do it, and especially how not to do it.
HTML email is very powerful, and can be a great way to communicate with your customers - send them special offers, product updates, news… the list goes on. Generally your customers like to stay in the loop, especially if yours is the kind of business that has repeat sales. However, any sort of email marketing walks a very fine line - you have to make sure that people want your email, that they can get your email, and that they will read your email, and that if they no longer want your email, they can opt out. So how do you do that?
Note: I’m not talking about spam here - for this article, we are discussing legitimate email.
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