Every once in a while, there are breakthroughs that are revolutionary in their simplicity and focus. Twitter is an example that comes to mind. For me and in my work, Balsamiq Mockups is just such a breakthrough.
In the world of User Experience Design, there has been some really interesting research and publication on the importance and immense value of sketching in the web and application design process (for more on this, I recommend Bill Buxton’s life-changing book Sketching User Experiences). People, it seems, have a different psychological reaction to sketches during the concept development and experience design process. When something seems quick and rough, people collaborate and think. When presented with ideas that are too fully formed, people will approach them as being complete ideas, and as such will make black or white decisions about them.
