Frye / Wiles Blog Archive for the ‘SEO’ Category
Most people don’t know that we here at Frye / Wiles do quite a number of purely Search Engine Optimization (SEO) projects - that is, taking existing sites (often sites that we didn’t even design), and making them rank on Google / Yahoo / Etc. This is an important and very valuable service, for a number of reasons.
- Google owns the world.
- Search marketing is increasingly the most effective way to spend your marketing dollar.
- Most websites, especially those NOT designed by Frye / Wiles in the first place, are not built correctly to show up when people search for you or your industry.
With that introduction out of the way, we’re happy to announce our latest happy SEO customer. As a California Real Estate Investment resource, The Norris Group benefits immensely from search returns. They came to Frye / Wiles when the site they built internally was not returning on their desired search terms. We streamlined their code, brought them into conformity with standard SEO practices, and worked with them to flesh out valuable parts of their site and content. SEO is a long process, so it’s too early to start giving you statistics, but if history is any indicator of success, the Norris Group will now begin the glorious process in increasing natural search traffic! We wish them the best, and will report back with new information as it becomes available.
Posted by Julian
Posted on 05-05-2008 under
SEO
How much content do you want me to write?
LOTS!
Google only indexed 15% of my site, why?
Because Google is like that.
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Posted by Julian
Posted on 04-15-2008 under
SEO
I have probably typed site:www.fryewiles 10 times today alone (Site:www.yoururl.com returns every page indexed of your site). Reason? We just launched a large amount of new content last week, and It’s my job to keep track of the search progress. Truth is that it’s become a nervous tick of sorts. Why is it taking so long to index? Well the best answer I have, is the same one I tell all our clients. It can take a long time for new content to index, that’s just how it is.
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Posted by Julian
Posted on 04-11-2008 under
SEO
If a link is appearing more than once on a page, it will not pass PageRank value after the first time it appears. Use rel=”nofollow” to pass value with only your most valuable link.
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Posted by Julian
Posted on 03-25-2008 under
SEO
I was on Google Finance today and noticed that they are using rel=”nofollow” on their aggregated news items. This bothers me to no end! I understand that nofollow was originally used to keep spammers from milking blogs and forums, but it also controls pagerank flow.
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What good is a website if users can’t get from page to page? Even worse, what if search engines can’t get from page to page? It’s useless, and that’s the last thing you want. Essentially, if you want your website to be usable by everyday people, then it needs to be navigable by computers, and here are a few steps to do just that.
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Posted by Julian
Posted on 03-07-2008 under
SEO
Search visibility is key to getting your site to index with google. KPI Ultrasound is a client of ours which we launched a month ago who sells used ultrasound medical equipment. We setup the SEO to tackle “used ultrasound” as the main keyword, and the different ultrasound machine brands and names as the long-tail keywords.
The site launch was great. Traffic boosted right away, and the long-tail keyword were landing in days. At the one month mark, 40% of the site was indexed leaving me very pleased. Next step? Get Google/Yahoo to index more of the deep links.
Solution: Set up a sitemap pushing used ultrasound keywords
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There is a right way to link.
<a href="http://blog.fryewiles.com" title="Link to Frye/Wiles - a Riverside Web Design Blog" rel="follow">Top notch design blog in Riverside CA</a>
And a wrong way.
To visit Frye/Wiles blog <a href="http://www.fryewiles.com">go here</a>.
Lets go over a few reasons.
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Posted by Julian
Posted on 03-04-2008 under
SEO
Unordered lists are a great way to organize data on your website. Google loves semantics, and its job is to index the world.For a long time I have been focusing on building out websites with SEO in mind, and primarily structuring the sites in such a way that the type of information in each section is organized and flows neatly from page to page. (more…)
Map out your pagerank!
If you have built out a website, by this point you are a bit familiar with the site map. Creating site structure for your website goes beyond grouping like topics. By creating intuitive navigation and properly grouping like pages we can control the site’s overall function; ergo, increasing its conversion rate.
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