If you have built out a website, by this point you are a bit familiar with the site map. Creating site structure for your website goes beyond grouping like topics. By creating intuitive navigation and properly grouping like pages we can control the site’s overall function; ergo, increasing its conversion rate.
Content is the most important part of your website. There, I said it.
SEO blog post concerning its importance
Michael Martinez writes about the same thing, I highly recommend reading his post before you begin working on your site.
An interesting post at www.webmasterworld.com outlines some of the most drastic changes in Google ranking in the last 3 months. Looks like Keyword Rich <a> tags may actually be hurting. To much of a good thing isn’t always good if you know what I mean.
Essentially, in an attempt to combat the ever growing link farming by SEO technicians, it appears that some calculations are being done concerning the types of titles and text within the anchor tags for inbound links. In cases were someone has a large amount of inbound links with similar keyword rich phrases, it would appear that they have been docked. This is most likely Google’s attempt to keep its inbound link ranking portion of the algorithm focus on a websites “web popularity”
So were does this take us? My initial response is to rethink any inbound linking terms and attempt to create a more diverse pool that represents more of an organic link. However, I think this points towards a growing trend in Google changes; a trend that we need to take note of in order to adapt.
Google is getting better and better at its original goal of making the internet search more and more accurate. So a strategy I’ve been using more and more is not to try to game Google but to rather build out websites that will be as useful as possible to the user demographics. Don’t get me wrong… SEO is not out the window, but rather ‘Information Architecture’ with a coating of SEO is key.
It will be interesting to see more of the old SEO tricks start to fail. I know of some crafty rivals that I’m keeping an eye on for this very reason. My strategy? A clean migration to a nice white hat SEO with a good content enrichment marketing plan. In other words…build a good site.
Its Friday night, got a bottle of Two-Buck Chuck and a receipt for a new domain, lets talk about cheat’n the Google…
Or not.
So, you’re starting to learn about Search Engine Optimization. You know that having strong Hn tags, page titles and a high keyword density are going to help your ranking on Google. Problem is, you can only fit the term “discount thimble sales” into your introduction paragraph so many times without sounding like a robot. This is were it gets tempting to cheat. (more…)
Anyone who has dealt with managing a website post launch, or tried to do any sort of SEO (search engine optimization), has spent countless hours checking google page rank, comparing keyword density to rival sites or entering their URL into a Google search to check the last time the site was spidered. Although I plan to address all of these issues in the future, hopefully putting some devs. at ease, in this post I’m mainly going to address the worst of the bunch: Google PageRank. (more…)
