It is absolutely important that you are honest with your web design company if they are redeveloping your current site. Even if you don’t think it will effect your current campaign, it is important that your SEO/Webmaster knows what has gone on with that site in the past.
This can be something as simple as you having done some amature SEO in the past, or having hired another marketing firm previously. Even if the site gets entirely redeveloped, the domain name may have had an issue in the past. Once a domain name has been tainted, if it is not addressed with by Google, it will remain tainted, making it difficult to rank on specific key words.
Some important things to keep in mind about your web developer are.
They are profesionals in there field (or at least they should be).
For this reason you should be able to trust them and have full disclosure. Especially if you are working on something like an SEO campaign, you should view it a lot like having a lawyer, in that some of the things you have done in the past may be relivant, and others may not. Either way you don’t want to be suprised by the opposing side when your on the stand. Tell your SEO everything.
It is in there best interest to protect you as a Client.
If your website falls appart because of a penalty, or bad design, and you are not making money off of your investment, then the web developer will suffer as well. It is in his best interest to keep your website profitable and safe. For this reason providing your developer/seo with the proper tools necesary (in this case information).
No matter your past, there is always a clean slate.
This only works if you are honest with your clean slate. Often times by the time a client comes to Frye/Wiles for business, they have already had a website done before, but are ready to step up there web efforts a bit. Hiring a new design/marketing team is a great opprotunity to turn a new leaf. So make the best of it.
For instance, if your domain or company is already flagged by Google, moving to a new development firm (that has a good reputation) makes it easier to approach Google and say “hey, we want a new start” I can say from experience, that Google is a lot more willing to give you some grace when your at a start over point, than if you get caught red handed and say “hey, how about we give this another go… I’ll be better, I promise”
Showing the intention to “do it right” counts for a lot.
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