Would you go to a Doctor who still used these? I don’t think so. As technologies advance, it is important to make sure that whatever service you are receiving is up to date. Remember Dial Up? DSL is so much better though, right? A web design firm is no different than a doctor, in that they have to keep on top of their industry.
Small Town Web Design
The internet can be a pretty scary / new place. Even for those of us who basically live and breath the net, it can be a place of head scratching and questions galore. One trap that many small web design firms fall into is finding a “solution that works!” and sticking by that same solution over time. Sounds good at first, right?
How many times has your website been re-developed? Probably once every 2 or 3 years. Now imagine that if your web design firm is using technology that is 6-10 years old (like frames/tables/animated gifs). Right out the gate, your website is ALREADY behind by a long shot! This is why it’s important to make sure that your design firm is not selling you a lemon.
Upgrade to the Top of the Line
When your car breaks down, do you buy a car with the engine light on and a few oil leaks? When you are upgrading your website, the amount of energy and money you are going to put into that site, make it worth getting a top of the line developed site. Websites have high return on investment, if they are built right.
The higher quality you go the more specialized and focused your site can be, making it a much better investment.
Good Firms Keep Up
A good design firm is good not only because they have a large amount of clients, but because they are able to deliver a top quality site. Part of this is spending time researching the competition, the market and the latest techniques. It is not uncommon for a leading firm to spend many hours a week running tests on design response, conversion goals, learning new technologies, you name it.
A good SEO firm spends even MORE time running Google Tests, Keyword Tests, Density Tests, Reading blog after blog after blog, everything. It takes a lot of work to deliver a top product, but it’s worth it.
How do you Know if your Firm is Up to Date?
Do they have a good presence online? Ask them what they are developing in? Do they use prepackaged software like Dreamweaver and Fireworks or do they actually write there own code? These are all questions you should ask. Ask why the use specific methods, this way you will feel safe in your investment in a new website.
Remember, this is the internet, web designers shouldn’t be affraid of it. Thats why we are in the web business.
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