Search visibility is key to getting your site to index with google. KPI Ultrasound is a client of ours which we launched a month ago who sells used ultrasound medical equipment. We setup the SEO to tackle “used ultrasound” as the main keyword, and the different ultrasound machine brands and names as the long-tail keywords.
The site launch was great. Traffic boosted right away, and the long-tail keyword were landing in days. At the one month mark, 40% of the site was indexed leaving me very pleased. Next step? Get Google/Yahoo to index more of the deep links.
Solution: Set up a sitemap pushing used ultrasound keywords
Sitemaps are a deep link’s best friend. If you look at the homepage of KPI, you will notice that it resembles a sitemap. So, it was possible to launch the site without one. The sitemap was created with SEO in mind. Every product page was linked to directly. By linking to every product spiders are only one link away from every long tail term on the site.
Two-Click Sitemap Navigation
If a site is designed well, and your content is rich, people will link to your website. This applies not only to your homepage, but to your deep pages as well. As spiders follow these links they crawl a bit and then leave your page. By putting a sitemap link on every page and then linking from your sitemap to every page, you increase the likelihood that spiders can index the site more completely.
Keyword Rich Sitemap
In my previous post about keywords in links, I outlined how to maximize the quality of your links. Use this when you are creating your links on the sitemap page and remember to use your H2’s and H3’s properly. Also, I recommend putting titles on the <ul>’s - it’s always a good idea.
Reduce the rank-flow with rel=”nofollow”
If you look closely, you will find rel=”nofollow” on a number of meaningless links seen site wide, (mainly the subtle header up top). By removing the value, you push more value towards the “home” and “sitemap” links on the page. Notice that both those pages are deep link heavy.
Link to the sitemap from an external source.
Like this: New KPI Used Ultrasound sitemap
By placing that link on this blog, which is indexed fairly regularly, I’ve increase the rate at which the sitemap will be indexed. Also, it counts as yet another keyword rich link pointing to the site.
Well, there’s a quick rundown. I hope you enjoyed it.
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