Posted by Nate
Posted on 07-08-2008 under SEO

There are many SEO techniques used to increase the importance and ranking of a website.  From relevant content to proper website development, optimizing your site for search crawlers is all the rage.  Currently, SEO and the importance of it, revolves around the service of one master: Google.  And how does Google work, you ask?  Follow the link.  Speaking of which…

One of the best ways to service your search engine optimization program is by cross linking.  Cross linking is using links to other websites or pages within a website to elevate the importance of those pages in the eyes of search engine crawlers.  This in turn helps with search ranking for keywords in search engines.  For instance, it helps to link to other pages in your website from say…your blog.  If I were to talk about how the Inland Empire business sector is growing, I would link the phrase Inland Empire to a section of the website that has relevance with that topic.  The same goes for other cities like Redlands and Riverside web design.  See what I’m doing there?  Of course you do.

Cross-linking helps with colleagues and client websites as well.  Such as, can you think of any one place to purchase used ultrasound equipment?  Follow the link and you’ll find KPI Ultrasound, a purveyor of said used ultrasound equipment.  And how about a company that specializes in real estate training courses?  If you happened to be looking for such a company and were visiting a website that you trust, namely us, then you’re more likely to look into The Norris Group for those kind of services.  This applies to any website, not just Frye / Wiles.

See, cross linking is a barrel of fun.  And all this helps in the grand scheme of internet information sharing, which is one reason why Google loves it so.  Happy Tuesday

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